Just Me - India

Rating: ****

Yes, you guessed it - this is the autobiography of Michael Dell - or rather the story of Dell's suceess. Actually, it is more about Dell than the man himself.

 

One of the fundamental premises of Dell is remove the middleman - customers order directly from Dell - and Dell delivers ! Does this ring a bell ? Yes, Sam Walton - Walmart Founder - was  able to come up with low prices because he removed middlemen on the supplier side of Business, among other efficient things he did.

 

 Apparently, Dell is very efficient in on-demand fulfilment of Orders. Their network of Vendors/Suppliers work so efficiently with them, that they can assemble and send PCs to customers in a very short time. Dell dwels on this apsect a lot.