11/12/2005
Made in Japan - Akio Morita
Rating: *****
Autobiography of Founder of Sony !
If you want to know about the life and success story of the man who created Sony - this is the book. Among many other things he talks about:
- His early years in the military.
- How the work patterns in Japan differ from those in the West (USA).
- How intuition is often greater than data - everyone had predicted there was no market for 'Walkmans' - but Akio Morita - went ahead with their introduction in the market - and rest is history.
- Importance of excellence and quality in their products (this is real quality built into engineering - not something external)
Wonderful thing is he understands his business every which way you look at - the R&D, Engineering, Marketing, Sales, Management. Overall very interesting reading.
Wonder - Why people slot themselves as technocrats vs Management Guys vs something else... here is a shining example to learn from !
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