11/12/2005

Made in Japan - Akio Morita

Rating: *****

Autobiography of Founder of Sony !

If you want to know about the life and success story of the man who created Sony - this is the book. Among many other things he talks about:

  • His early years in the military.
  • How the work patterns in Japan differ from those in the West (USA).
  • How intuition is often greater than data - everyone had predicted there was no market for 'Walkmans' - but Akio Morita - went ahead with their introduction in the market - and rest is history.
  • Importance of excellence and quality in their products (this is real quality built into engineering - not something external)

Wonderful thing is he understands his business every which way you look at - the R&D, Engineering, Marketing, Sales, Management. Overall very interesting reading.

Wonder - Why people slot themselves as technocrats vs Management Guys vs something else... here is a shining example to learn from !

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